Jim Penman: Australia needs more quality life coaches to help stressed business owners
Announcement posted by Invigorate PR 02 Apr 2025
Australia's largest franchise network, Jim's Group, is calling on retired business professionals and experienced entrepreneurs to step out of retirement and into a powerful new purpose by mentoring and coaching the next wave of Aussie small business owners.
This national callout coincides with the rapid growth of Jim's Life Coaching, one of the Group's newest divisions, which has seen surging demand since its launch last year, as Australians seek practical support to improve business performance, gain life balance and achieve personal and professional goals.
"Right now, there are thousands of people across the country starting their first business and what they often lack isn't drive or ambition, it's guidance," Founder of the Jim's Group, Jim Penman said.
"If you're a retired businessperson or entrepreneur with a passion for business and people, this is the perfect opportunity to pass on your knowledge, stay active and change lives. Your wisdom could be the key to someone else's success and we'll give you everything you need to succeed."
The Jim's Group is now inviting retired professionals and seasoned entrepreneurs to consider taking on a Jim's Life Coaching franchise, where they'll be equipped with world-class tools, systems and support to coach and mentor others.
This isn't just business coaching, it's a proven life transformation system based on the world's most revered personal development methodology: The Proctor Gallagher Institute, founded by the legendary Bob Proctor, widely regarded as the 'Godfather of Personal Development'.
"Jim's Life Coaching is based on the exact principles Bob Proctor taught, principles that have changed my life, and now I use them to help others change theirs," Jim's Life Coaching Divisional head and one of Australia's most respected life coaches, Sue Thomas, said.
"Our program is a complete blueprint for transformation, personally, professionally and financially and we're looking for more passionate people to join us and share this work.
"We have been approached by so many people wanting to be coached that we need more coaches."
Thomas, who overcame anxiety, depression and cancer before finding personal and professional success through mindset coaching, has seen extraordinary growth since launching the division.
"Since launching last year, demand for Jim's Life Coaching has skyrocketed," she said.
"People are hungry for guidance that's practical, transformative and deeply empowering and we're proud to be delivering that.
"I've always believed in the power of mindset and decision-making and this program is the real deal and now we're making it accessible and affordable for everyday Australians.
"We're not therapy or counselling, we're life coaches. We help people unlock their potential, set goals, find clarity and live powerfully. With the right guidance, the changes we're seeing in our clients are extraordinary.
"Many of our business owner clients are doubling their company's revenue in a matter of months. It is easy to see why so many people want a life coach. We guide you but also hold you accountable and this is where the magic happens."
Opportunity to coach, mentor and change lives
Jim's Life Coaching is actively recruiting passionate, experienced individuals to become franchisees with full training, mentorship, systems and marketing support provided. Coaches will work with individuals and business owners to help them break through mental blocks, scale their success and live with purpose.
"You don't need to be a therapist or a guru. You just need to have life experience, a heart for people and a passion for seeing others succeed. We give you the tools and you bring the impact."
About Jim's Group
Jim's Group was founded by Jim Penman in 1989 and now has some 5,550 franchisees in more than 50 divisions. It is the largest franchise chain in the Southern Hemisphere.